The amount spend on online advertising grew by 12.8% in 2010 to a whopping £4 billion! This continues to growing trend for businesses, small and large to switch from more traditional advertising mediums to the, often more powerful, online equivalents.
TV Advertising is restricted to large organisations thanks to the massive costs that are involved. Radio advertising is also off limits to many smaller businesses as there is a lot of up front cost. Newspaper and other print based advertising is sometimes limited in its success although its still worth doing for many businesses.
Online advertising is a great way to grow your business. You pay for the performance of your adverts, for example: with advertising methods such as Google Adwords and Facebook Ads you only pay for the clicks that you get through to your website.
With affiliate marketing, you only pay your money when you get a sale. This makes advertising very affordable and removes some of the risk, its accessible to many more businesses as your budget can be set very low to begin with and you can increase it as you start to grow.
In 2010, the entire online advertising industry grow at a rate 3 times higher than it did in 2009. Display advertising on social networks, such as Facebook and Twitter, grew by an astonishing 200%. This is prominently because businesses are waking up to the fact that in the UK, internet users now spend 25% of their entire online time using social networks.
With estimates saying that there are now 30 million Facebook users in the UK and the fact that the social network allows advertisers to target their adverts to only the people who will be interested in their products, there is no wonder why advertising is growing so rapidly.
3 comments
Songuel says:
March 29, 2011 at 9:51 pm (UTC 0)
This is certainly a little something I must do more research into, i appreciate you for the posting.
Savion says:
August 7, 2011 at 5:53 am (UTC 0)
Geez, that’s uebnlievable. Kudos and such.
Vlora says:
August 7, 2011 at 8:09 am (UTC 0)
Very valid, pithy, sucicnct, and on point. WD.